Illustrating the Exhilarating Infiniti G Sedan

Car ads are usually unremarkable because they all look the same and there are so many of them. More often than not, they don’t create any impression at all.

This ad for the Infiniti G Sedan is an exception to the rule that car ads suck. The picture of the car is so good that it makes me want to go out and drive one right now.

The headline:

The finely engineered
difference between
acceleration and exhilaration.

It’s a good headline, but the ad would have been just as effective if it only contained the picture, the name of the car, and the logo.

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