Old Spice Finds a Winning Rx in Neil Patrick Harris

In my post of 8/6, I discussed how actors in commercials sometimes portray doctors, mothers, or other people, and make what I call phony endorsements.

This ad pokes fun at the notion of an actor who was a former TV doctor posing as a real doctor to promote a product. Neil Patrick Harris, of course, played a doctor on the show Doogie Howser, M.D.

The headline:

BODY ODOR PROTECTION
RECOMMENDED BY FORMER
TV DOCTORS LIKE ME.

– Neil Patrick Harris, EX TV MD

The message is that Pro Strength Old Spice gives you prescription-strength protection without the prescription.

Old Spice has crafted an ad that is not only clever and funny, but creates interest in their product.

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