Ketel One: April Fools

Dear Ketel One Company,

I read your ad that asked if I could spot 5 differences between these two bottles. After studying the two bottles for awhile, I came to the conclusion that they were exactly the same and that you tricked me into studying your product.

The thing is, I don’t like being tricked. So I’m going to make sure that I never buy Ketel One Vodka because I now have a bad feeling about your company.

Sincerely,

Marc

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10 responses to “Ketel One: April Fools

  1. I am a Kettle One & Grey Goose drinker and will be choosing the goose over the Kettle One from now on. Why would you want an ad that dumbed down your customers? It wasn’t even a fun, if there were differences then it would have been fun. Advertising team, you suck and just lost a Kettle One fan.

    Regards, Terry

    • Perhaps the ad has latent symbolism (latent means not obvious for you uneducated). Perhaps the advertising strategy was to convince you that there is no difference. Rather, that Ketel One’s product is consistent. Also, as it seems, you did observe the ad for an extended period of time and it is sure that you wont forget this brand. Isn’t that the intended purpose of effective advertising? I assume gentleman of your type prefer half naked women holding a bottle of vodka as opposed to an intelligent form of advertising.

      • I’m glad this post has engendered comments. Let me jump in again.

        If consumers actively dislike an ad campaign, it doesn’t mean the advertising agency achieved their goal of getting people to talk about their ad. The goal is to sell the product.

        If someone barfed on your shoes, it would get your attention. You’d probably talk about it for the next couple of days and tell all your friends. But I doubt that it would have the effect of getting you to feel kindly toward the guy who did it.

  2. Terry The Tech King

    Read this…..

    http://thedistillery.wordpress.com/2008/01/18/reaffirming-advertising-understanding-kettle-one/

    what kind of idiotic excuse is it to coin Kettle One’s advertising as “keeping it’s loyal customers”. That is a donkey comment, about a very poorly structured team.

  3. Have you ever thought twice about a Grey Goose ad? It’s an attempt by Ketle to be subtler and to validate Kettle One drinkers through thought rather than glossy photos. Having consulted in the category it actually works with many of their customers and the brand had higher customer loyalty than any other super premium vodka at the time. That said, I would never validate this Highlights-esque crap ad.

  4. I won’t buy this product because I hated the trick “five differences” bogus ad.

  5. I actually tried to find the differences before reading the rest of your post.

    Why couldn’t they actually play fair and make five differences between the two bottles? Then I could actually have a little fun while studying their product. It would’ve been win-win. As easy as it is to digitally alter images nowadays, would it have really been too much to ask?

  6. I saw the ad. And I, too, was tricked by there not being any differences between the two bottles.

    But I am in no way pissy about being tricked. I think you are all a little too salty about this one. I thought it was genius. And what a refreshing way to talk about vodka.

    Whether they turned you away from the brand or not, they have still succeeded in getting you to talk about Kettle One.

  7. To MP:

    What is the “refreshing way” they’re talking about vodka? Are we living on the same planet?

    You seem to be saying that it’s ok for people not to buy the vodka, as long as they’re talking about it. I have bad news for you: getting people to talk about a product but not buy it is a good way for a company to go out of business.

    Marc

  8. I think if one is a type A personalty and spent time working to see the differences, one would be upset. I just kind of noticed it and let it pass without checking to see, so I don’t remember that ad in the New Yorker. I liked the whole campaign over all that addressed me as Ketel One Drinker, and that did convince me to try Ketel one and I liked it more then Grey Goose, and Absolut (which I find to be the worst Vodka). But, I can also see how that ad could back fire on the product.