The Jack In the Hat

Many times, print ad campaigns that refer to a company’s TV commercials fall flat because the print ad relies on the fact that the reader has seen the commercial. Jack In The Box doesn’t need to worry about that problem because their Jack character is as ubiquitous as the hamburger clown.

This ad doesn’t waste the reader’s time or assume she will wade through a page full of copy. Besides the list of flavors, the copy reads:

I decided to serve Real Fruit Smoothies. Someone else decided on the hat.

It’s quick. It’s to the point. It’s humorous. Jack In The Box is selling Fruit Smoothies. That’s about all you need to know.



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