The M&M’s TV commercial depicting M&M’s candies as characters in The Addams Family was cool and a little creepy. But the creepy factor was ok because The Addams Family is creepy.
This ad for M&M’s, featuring an M&M candy as Mary Lou Retton, is just creepy. If asked to identify the character without telling me who it was supposed to be, I wouldn’t know because Mary Lou Retton isn’t a household word in 2008. How many people under age 45 even know who Mary Lou Retton is?
Maybe Mars should have stuck to old TV shows for the characters. Or icons, like Elvis. Or maybe the Addams Family TV commercial should have been a one-off.