Fuze’s Unbreakable Glass Revisited: Also Known as Lame

On July 12, I wrote a post about Fuze Green Tea’s campaign that promoted its product by touting the virtues of the container: unbreakable glass. A reader posted a comment asking me to check the company’s web site. The image above is what I found.

It turns out that “unbreakable glass” is actually plastic.

It makes you wonder what the folks at Fuze’s ad agency are smoking. I’m just saying…

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