Victoria’s Uplifting Secret

This ad for Victoria’s Secret features a gorgeous model wearing a Biofit Uplift bra. It’s perfect—an arresting image coupled with a headline that describes what’s being sold. A minimal amount of copy describes the bra:

YOU’LL THINK IT’S CUSTOM-MADE.
NOW 20 SIZES. 10 COLORS

Then the company name, followed by ways to buy the product.

Photo. Headline. Message.

Perfect.

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