Sony Vaio: How Many Words is a Picture Worth?

This is a two page ad that ran in Wired. It clearly shows the product. While I’m constantly criticizing ads for being too clever, this one’s clever in a good way. The page turns at the laptop’s hinge.

Ok, so we have a photo of a laptop. But what about it?

Here’s what Sony says about this laptop:

  • Sony recommends Windows Vista Ultimate.
  • The laptop shown can play DVD movies.
I don’t get it. Who cares what operating systems Sony recommends? Don’t all laptops sold today play DVDs? How is this going to motivate people to buy a Sony Vaio laptop?
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