Children’s Zyrtec Scores a Goal

The message: Children’s Zyrtec works on indoor and outdoor allergens.

Could this ad be more perfect in communicating the message?

I might have used the product name in the headline. But even without the name, your eye is directed from the headline, diagonally down to the image of the product in the lower right corner. The image is a good size and the name of the product is legible.

Notice how the designer used the colors of the packaging in the ad. The red carpet and green grass mirror the red and green of the product package.

This one works.


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