This ad for Buydig.com shows the company’s logo, some tiny images of consumer electronics, and provides contact information. Below the name of the company are the words:
The Internet’s Digital Superstore.
It’s easy to understand what Buydig.com sells without having to wade through a lot of copy. The ad tells the reader that Buydig.com is a web site that sells consumer electronics.
By not creating any kind of message, Buydig.com squandered the opportunity to give the reader a reason to buy from their company.
There are many places to buy electronics, both online and in brick-and-mortar stores. What makes Buydig.com unique or better than the competition? Do they have great customer service? Do they offer a larger selection of products? Do they have better prices? Lower shipping charges? Faster shipping? Is their web site easier to use?
You won’t find the answers to any of these questions in this ad. It’s not like there isn’t any space in the ad to say something about the company.
If you’re in the business of selling goods or services, you need to motivate people to buy from you and to continue to buy from you. Creating an ad that doesn’t say anything other than we sell stuff isn’t going to do either.