Today’s ad features the image of a woman in a garden who appears to be about to kill and eat a cat. The cat looks scared. He knows what’s about to happen. His eyes are pleading: I trusted you. Please don’t eat me.
The headline explains:
Yes, Healthy Can Be Delicious.
The design of the package and the illustration of veggies, meat, and cheese reenforce the idea that this is people food.
Purina’s attempt to blur the line between cat food and food for humans backfires spectacularly.