The Beef Checkoff

You’ve probably seen this ad campaign. Slabs of beef are artfully arranged into little landscapes. This one’s supposed to look like the Grand Canyon.

The headline:

DISCOVER
THE POWER OF
PROTEIN
IN THE LAND OF
LEAN BEEF

It should be called The Land of Lean Barf, because that’s what this photo looks like, complete with little pieces of carrot, leafy veggies that didn’t digest, and some wormy-looking things.

I can’t believe that someone is going to look at this ad and think I have to remember to eat more beef. I’d be willing to bet that it’s more effective turning people into vegetarians than getting them to buy beef.

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One response to “The Beef Checkoff

  1. I may be weird, but I like the “beef landscape” ads. Having said that, I can certainly see how it could repulse someone, as well. There’s something kinda’ “ick” about meat that fruits and vegetables don’t have. Probably not a great idea to do an ad series that would push more people away than it brings forth, anyway.