In today’s installment of dogs selling paper products, we have a nice color photo of a dog who has just thrown up some kind of liquid or bile. Or maybe he’s just peed. It’s hard to tell.
Thank you, Brawny, for showing me a photo of dog mess and thinking that it’s going to make me buy your product. (Note to Brawny: it won’t.)
Every dog has its off day.
That’s why there’s new softer, thicker Brawny.
Apparently no one passed out the memo over at Georgia-Pacific, manufacturers of Brawny, that dogs are he and she and not it. Just as you wouldn’t say, “My child hurt it’s knee,” it’s incorrect to use it when referring to a dog.
A dog is not an it.
Maybe they were trying to be gender neutral and wanted to avoid using he. But dogs aren’t gender neutral; they’re either male or female. If there was some confusion as to the sex of the dog in the ad, a quick check would solve the problem.
The ad should have read:
Every dog has his off day, or Every dog has her off day.
The next line says that the reason new Brawny is softer and thicker is to help you clean up a pet accident. I can understand the thicker part, but how exactly is a softer paper towel going to help me clean up a pet mess any better?
The first line of the copy reads: Making messes is how they learn.
I’ve had dogs. I’ve taught dogs and I’ve watched them learn. Making messes isn’t how dogs learn. Making messes is how dogs pee. Or barf. Or poop.