This ad starts with a black and white photo of a kid with a box over his head.
The headline reads:
Kids are famous for their fresh take on things.
Now we are, too.
I don’t know if a kid with a box on his head is the perfect way to illustrate a fresh take on things. Ragú’s fresh take on things is that they’ve put tomato sauce in a plastic microwaveable pouch. I suppose that this is a convenient, if more expensive way to heat tomato sauce.
Below the kid in the box, there’s a strand of spaghetti, and then a photo of the product. Kid in box: spaghetti: tomato sauce.
This is a logical progression in someone’s mind.