Ragú All Natural Tomato Sauce

AdMonkey reviews today\'s ads.

This ad starts with a black and white photo of a kid with a box over his head.

The headline reads:

Kids are famous for their fresh take on things.
Now we are, too.

I don’t know if a kid with a box on his head is the perfect way to illustrate a fresh take on things. Ragú’s fresh take on things is that they’ve put tomato sauce in a plastic microwaveable pouch. I suppose that this is a convenient, if more expensive way to heat tomato sauce.

Below the kid in the box, there’s a strand of spaghetti, and then a photo of the product. Kid in box: spaghetti: tomato sauce.

This is a logical progression in someone’s mind.


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