Kashi makes natural cereal and other natural food products. This ad illustrates that message perfectly, from the photo of a spoonful of their cereal, to the copy. The handwritten text reinforces the fact that their food is natural. It says they’re a small, fun company, not a big corporate conglomerate.
The slogan at the bottom of the page reads: “7 whole grains on a mission.” This is more evidence the company doesn’t take itself deadly seriously.
This may be nitpicking, but perhaps the blue background is just a little too plain.