Tag Archives: Women’s2O

2 Bad 4 One A Day Women’s2O

One A Day ad

The image of the woman in a yoga pose in this One A Day Women’s2O (who’s the genius who came up with that¬†unfortunate name?) is used so often that it’s a bad cliche (one wonders if there’s such a thing as a good cliche). It’s meant to wow, but bad lighting and awkward design elements transform the ad into so what?


By Marc Librescu