Tag Archives: print ads

Coming Soon: The Return of AdMonkey!

The Return of AdMonkey - www.admonkey.org

They said it would never happen, but they were wrong. AdMonkey is coming back.*

Soon.

* Results not typical. Your actual mileage may vary. May cause slight discoloration of the skin, drowsiness, insomnia, or oily discharge. All monkeys appearing in this blog are fictitious. Any resemblance to real monkeys, living or dead, is purely coincidental. Reading AdMonkey may lead to skepticism and occasional bouts of sarcasm. Don’t take on an empty stomach.

Gillette Fusion Power: Up Close And Personal

ad_296

In this ad, Gillette takes a mundane object—a razor—and transforms it into something amazing by playing with the perspective. Add the orange background and you have a winner.

My only complaint with this ad is that the copy is difficult to read against the yellow glow in the background.


By Marc Librescu

LG Rumor²: Lose The Butterflies

LG Rumor2 ad

This ad for LG Rumor² asks:

Is it a fashion statement?
Or something better?

My answer:

It’s not a fashion statement.
Or something better.
You’ve taken Heidi Klum,
a beautiful woman,
made her look like a man,
and covered her with insects.

The effect is not so nice.

By Marc Librescu

Always Mind Your Language

Always ad

I’m thinking that an ad for a product of this type should probably avoid using the words going down in the headline (for readers who may be non-native English speakers, it’s a slang term for a certain sexual act).

File this under what where they thinking?


By Marc Librescu

Mott’s Apple Juice: What’s Red And Smooth And Wrinkle-Free?

Mott's ad

A friend recently asked, “Which celebrity do you associate most with apples?” I immediately answered, “Marcia Cross.” I mean, it’s a no-brainer. Marcia has red hair. Apples are red. Marcia’s face is smooth and wrinkle-free. Apples are smooth and wrinkle-free. Marcia grows on a tree and is picked by farm workers. Apples…

So we know why Mott’s picked Marcia to be in this ad. What we don’t know is who are these two kids? Marcia has two-year old twin girls and these kids aren’t them. Like Laminites, those strange people who show up in the photo section of brand-new wallets and picture frames, these kids are fake. Well, they’re real kids who are out there somewhere with their not-Marcia Cross mom and their not-Marcia Cross’s husband dad. But they’re not her kids, despite what this ad would like you to believe.

In case you are one of those skeptics who need proof, here are Marcia’s real kids. You’ll notice that neither of her twin girls are a little boy.

Marcia Cross and her kids.

So there’s Marcia, with her fake kids, all dressed in the colors of apples: red, yellow, and green. Even the wall in the background is yellow and green. And all the yellow and green are the same  shades of yellow and green in the Mott’s logo. Pretty clever. (As a matter of fact, the same colors come up in the photo of Marcia and her real kids—just what is going on?)

I don’t know whether  these people are human logos, if their hair is really made of apples, or whether it’s wrong to crave apple juice after looking at Marcia Cross’s hair. These are just too many existential questions for me to ponder before lunch.


By Marc Librescu

2 Bad 4 One A Day Women’s2O

One A Day ad

The image of the woman in a yoga pose in this One A Day Women’s2O (who’s the genius who came up with that unfortunate name?) is used so often that it’s a bad cliche (one wonders if there’s such a thing as a good cliche). It’s meant to wow, but bad lighting and awkward design elements transform the ad into so what?


By Marc Librescu

Bio-Oil is Making Copy

Bio Oil ad

This is an ad for something called Bio-Oil. It features a lengthy testimonial that uses Courier type to made to look like it was typed using a typewriter on paper. Remember typewriters?

The testimonial is followed by more lengthy copy that extolls the virtues of Bio-Oil in tiny little print.

Who do they think is going to read all of this copy?


By Marc Librescu

Nestlé Lil’ Drums Let’s You Try it on For Size

Nestle Lil' Drums ad

Front

Nestle Lil' Drims

Back

This ad for Nestlé Lil’ Drums ice cream cones is outstanding. The ad runs on the front and back of the same page. The black circles are actually holes cut out of the page where the reader can insert her fingers (and who can pass that up?). Once fingers are inserted, it looks like the reader is holding the ice cream cone or the dollar bill. The $1.00-off coupon is a nice touch.

In addition to being clever and different, this ad gets the reader to visualize herself holding the product, which is brilliant.

Break out the monkeys!

5_monkeys

The coveted 5 Monkeys Award!


By Marc Librescu

Garmin is a Smash

Garmin Ad

It’s a good thing that these two are traveling “traffic free” because the style of the image used in this ad for Garmin suggests drug or alcohol use (possibly both), most likely culminating in a crack-up. If there are no other cars on the road, at least they won’t kill anyone else.


By Marc Librescu

Covergirl & Drew: Perfect Together

Covergirl ad

I usually don’t review cosmetic ads because they’re basically all the same. This ad for Covergirl Lashblast Luxe features Drew Barrymore. This is part of an ad campaign that uses Drew as their model.

The people at Covergirl are very smart for using Drew because, as you can see, the cameras loves her.


By Marc Librescu