This is a series of five brilliant commercials produced for Johnson Automotive. They’re hilarious and on point. The commercials cleverly use the badger character to parody car salesmen and let the viewer know that Johnson Automotive doesn’t badger its customers.
The badger is really a puppet that’s being controlled by five operators, who were later digitally removed.
Another winner of the coveted 5 Monkey Award!
By Marc Librescu
Posted in advertising, Commercials, copywriting, Television, Writing
Tagged advertising, badger commercial, badgers, commercial, Commercials, funny commercial, funny commercials, humor, Johnson Automotive, TV, TV commercials
Like the return of Sherlock Holmes, like the Phoenix rising from the ashes, like some other “something was dead but is no longer dead” simile you can think of, AdMonkey boldly returns—this time with new posts when I find an ad I want to blog about, instead of daily.
I saw this Friskies cat food commercial last night while watching the Winter Olympics. The commercial suggests that feeding your cat Friskies will transport him to a surrealistic world where turkeys, cows, fish, and chickens dance about for his pleausre (presumably before they’re eaten). Make no mistake, this will be Fluffy’s introduction to the cat drug subculture (oh yes, there is one—they start with catnip and then move on to harder stuff).
I ran to the store to buy some of this magical Friskies cat food. I was in luck—there was plenty in stock, so I bought a dozen cans. When I got home, my wife reminded me that we don’t have a cat. I spent a long sad night on the Internet, staring longingly at photos of cats on I Can Has Cheezburger.
So, yeah, I like the commericial.
Speaking of the Olympics and commercials, The Wall Street Journal reports today that Friday night’s Olympics broadcast contained more commercials than sports. Since NBC isn’t making money from the Olympics this time round, someone over at the network decided to carpet bomb the Olympics broadcast with commercials promoting their new shows. Higher ratings translate to more ad revenue, so if they can get enough people to watch these shows, they can recoup some of the money they lost covering the Olympics.
Here are a couple of other cool Friskies ads featuring cats doing parkour. Parkour, as far as I can tell, is something crazy invented by the French that involves people running on top of things and jumping over things, while at the same time trying not to die.
Read my blog post that explains why most pet food is not something you should ever feed to your pets.
By Marc Librescu
I started AdMonkey one year ago today, so it’s strangely appropriate that this is the day that I decided to end it. After a year, I expected the readership to be greater than it is. The process of searching for ads, scanning them, doing color corrections, posting them, and writing commentary is simply too time consuming to justify continuing the blog, even on a less-than-daily basis.
For the most part, print ads are awful (this follows Sturgeon’s Law, which states that “Ninety percent of everything is crud.”). Most TV commercials are awful. The era when advertisers can sell products by interrupting people is coming to an end.
The newspaper and magazine industries are dying and neither has much time left. The newspaper industry deserves to die because newspapers are biased, and the nature of news makes it better suited to being delivered electronically. As for magazines, consumers will simply refuse to purchase magazines that seem as if they’re about ten pages long. The latest issue of MacWorld should have been called MacWorld Air (a little Mac humor there).
In the future, print ads will be something that you’ll look at in an online museum.
I’ll be focusing my attention on a new blog devoted to photography called One Photo A Day. I’ll be taking pictures every day and uploading one photo each day. (Note: This blog didn’t last very long.) The number of visitors won’t matter because it’s really just an exercise designed to get me back into photography. I actually have a B.F.A. in photography from the School of Visual Arts in New York City.
I have been, and will be looking for full-time work, so if anyone reading this has any leads on a job in the Orange County, CA area, please contact me though the e-mail address on the About page or through my website.
I’ll leave this blog up for a little while, perhaps for six months or so.
By Marc Librescu