I started AdMonkey one year ago today, so it’s strangely appropriate that this is the day that I decided to end it. After a year, I expected the readership to be greater than it is. The process of searching for ads, scanning them, doing color corrections, posting them, and writing commentary is simply too time consuming to justify continuing the blog, even on a less-than-daily basis.
For the most part, print ads are awful (this follows Sturgeon’s Law, which states that “Ninety percent of everything is crud.”). Most TV commercials are awful. The era when advertisers can sell products by interrupting people is coming to an end.
The newspaper and magazine industries are dying and neither has much time left. The newspaper industry deserves to die because newspapers are biased, and the nature of news makes it better suited to being delivered electronically. As for magazines, consumers will simply refuse to purchase magazines that seem as if they’re about ten pages long. The latest issue of MacWorld should have been called MacWorld Air (a little Mac humor there).
In the future, print ads will be something that you’ll look at in an online museum.
I’ll be focusing my attention on a new blog devoted to photography called One Photo A Day. I’ll be taking pictures every day and uploading one photo each day. (Note: This blog didn’t last very long.) The number of visitors won’t matter because it’s really just an exercise designed to get me back into photography. I actually have a B.F.A. in photography from the School of Visual Arts in New York City. I have been, and will be looking for full-time work, so if anyone reading this has any leads on a job in the Orange County, CA area, please contact me though the e-mail address on the About page or through my website.
I’ll leave this blog up for a little while, perhaps for six months or so.
By Marc Librescu