Xerox: Real Business, Complicated

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This ad for Xerox isn’t visually appealing and the copy is filled with marketing-speak gobbledegook: Order-to-cash lifecycle, scalable solutions, measurable process efficiencies. I don’t even know what they’re selling.

What’s this ad doing in a consumer magazine like Wired? I don’t know, either.


By Marc Librescu

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One response to “Xerox: Real Business, Complicated

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