Johnson Automotive: We Don’t Need No Badgers

Posted on April 18, 2010 | 1 Comment

This is a series of five brilliant commercials produced for Johnson Automotive. They’re hilarious and on point. The commercials cleverly use the badger character to parody car salesmen and let the viewer know that Johnson Automotive doesn’t badger its customers.

The badger is really a puppet that’s being controlled by five operators, who were later digitally removed.

Another winner of the coveted 5 Monkey Award!




By Marc Librescu

About these ads
This entry was posted in advertising, Commercials, copywriting, Television, Writing and tagged , , , , , , , , , , . Bookmark the permalink.

One Response to Johnson Automotive: We Don’t Need No Badgers

  1. Pingback: Tachoblog » Archives » Tachoblog’s Commercial Vehicle News Roundup 7.7.10

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