Nature never intended cow’s milk to be anything other than food for a baby cow. You drink milk because your parents fed it to you and told you it was healthy. The dairy industry told you it was healthy. You’ve been socialized to believe that milk is healthy.
If you don’t like milk, or you think it’s not healthy, you can drink soy milk.
This ad for Silk Soy Milk couldn’t be better. The message is contained in the image so perfectly that the reader doesn’t need a word of copy in order to understand the message: our product is healthy. As I’ve been saying here, people typically don’t stop to read copy, so advertisers need to get readers’ attention with arresting visuals that don’t rely on lots of copy to make the point.
I award this ad the prestigious 5 Monkeys!
