AdMonkey

Gillette Fusion Power: Up Close And Personal

June 12, 2009 · Leave a Comment

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In this ad, Gillette takes a mundane object—a razor—and transforms it into something amazing by playing with the perspective. Add the orange background and you have a winner.

My only complaint with this ad is that the copy is difficult to read against the yellow glow in the background.

Categories: advertising · copywriting
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