Sun-Maid has decided to have some fun with the image of the woman on their raisin box. Here, they’ve put her at some kind of red carpet event, playing off the color of the box.
There are two problems here. The first is the illustration, which looks like it was done with a 3D graphics program. As a result, the figure is stiff and creepy-looking. The way her hand is stretched out combined with the dark glasses make her look like she’s blind. Wouldn’t it have been better to use a photo of a model dressed as the Sun-Maid?
The second problem is the message. They show a red carpet event, yet the copy talks about the small boxes being good for portion control. The copy doesn’t have anything to do with the image or the headline.
