Daily Archives: November 8, 2008

Incredible India’s Incredible Mistake

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I don’t know what to say about this ad for Incredible India. It’s so bad that I don’t know where to begin.

The ad contains a multitude of sins: an enigmatic headline, a bad photo that doesn’t say anything, awful design, and tiny copy full of hyperbole.

Somewhere, someone designed this ad thinking that it would increase tourism to India. That person is making a lot of money working at an ad agency somewhere and I’m writing this blog.

Who says life is fair?