This is an interesting idea, but this ad for Chips AhoyI Cookies doesn’t quite carry it off. The clever part is the wink at the medium, the fake magazine page under the bite mark.
I’m not sure I completely understand what’s supposed to have happened here. If a person took a bite out of the magazine page, the bite mark is much bigger than a human bite. I know, I watch Forensic Files.
“But the cookie is bigger than an actual cookie,” you say. “But the fake magazine page underneath is actual size,” I reply. So the scale is off.
And why is it white where the bite was taken out?
Who knows. Get me one of those cookies.
