This ad for The Bioré Daily Recharging Collection contains unsubstantiated claims and a fudge (fudge is defined here as words that may be literally true that imply something that may not be true).
CLAIMS
- Takes toxins out and puts nourishing ingredients in
This seems incredible on its face. Here are questions to ask:- Which toxins does it take out, specifically?
- How does it take toxins out?
- Where in the body do these toxins come out? Do they ooze out through the pores?
- Which nourishing ingredients does it put in?
- Cleans away impurities
- Which impurities does it clean away?
- What are impurities, anyway?
- Infuses skin with powerful antioxidants and vitamins
- How are the antioxidants powerful?
- What benefit will the consumer get by rubbing antioxidants on her face? Where is the proof?
- What benefit is provided by rubbing viramins on the skin?
FUDGE
- Makes your skin look and feel healthier and just 3 minutes
It sounds like they’re saying that use of the product will make your skin healthier. But they’re only saying that your skin will look and feel healthier.
