This half-page ad for Febreze has some major problems. The image is of a woman breathing in so deeply that the objects in the room are being sucked in toward her nose. It’s the same idea used in the old Maxell ad, shown below.
While the image in the Maxell ad is self-explanatory, the image in the Febreze ad is more diffiult to understand. The fact that the copy is small and difficult to read all but ensures that no one will ever read it. Likewise, the image of the product is too small and the label isn’t easy to read.
The end result is an ad that says nothing. The reader turns the page without ever knowing what was being advertised.
