Talking to consumers about mucous isn’t very interesting. The folks who manufacture Mucinex solved this problem by turning mucous into cartoon monsters.
This ad could have used a boring diagram that showed mucous causing sinus pressure. But representing mucous as funky monsters is much more memorable.
2 responses so far ↓
Eric // August 29, 2008 at 3:38 am
but…the name! Doesn’t Mucinex sound like a company who sells Mucus?
Why couldn’t the monsters be Sinus Monsters?
The word itself, mucus, is just so creepy.
mlibrescu // August 29, 2008 at 10:00 am
Let’s face it, there just aren’t any good synonyms for “mucous.” “Phlegminex” probably wouldn’t win any product-naming awards.
“Sinus” is too generic. It suggests anything from sinus pressure to sinus pain to sinus congestion. They’re trying to remove the creepy factor by injecting a little humor.
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