Besides being visually uninteresting, this ad for Benadryl mixes metaphors. Do they want to say that people who take Benadryl can lie in a field of grass without having allergies or do they want the reader to figure out the pause button metaphor and the message: YOU CAN’T PAUSE LIFE?
The two images presented here, lying in a field and a pause button don’t seem to go together. The connection seems forced. It leaves the reader seeing this:
People in a field: Benadryl: pause button.
This isn’t much of a message.
