Daily Archives: August 21, 2008

John Travolta Endorses Breitling’s Cult Object

The ad shows a photo of John Travolta wearing a leather jacket, looking into the camera with an odd expression on his face. Like me, he’s probably wondering what he’s doing in this ad.

The headline:

PROFESSION: PILOT   CAREER: ACTOR

The copy tells us that John Travolta is a pilot, the number of aircraft he can fly, and that he “embodies the authentic spirit of aviation.”

I could question whether John Travolta’s profession is actually pilot. I could question exactly who this ad is supposed to appeal to. But what I really want to know about is the copy at the lower left:

Was this done purposely as some kind of joke or is it just an ironic coincidence? I mean, why would you use the word cult in an ad with John Travolta?