The ad shows a photo of John Travolta wearing a leather jacket, looking into the camera with an odd expression on his face. Like me, he’s probably wondering what he’s doing in this ad.
The headline:
PROFESSION: PILOT CAREER: ACTOR
The copy tells us that John Travolta is a pilot, the number of aircraft he can fly, and that he “embodies the authentic spirit of aviation.”
I could question whether John Travolta’s profession is actually pilot. I could question exactly who this ad is supposed to appeal to. But what I really want to know about is the copy at the lower left:
Was this done purposely as some kind of joke or is it just an ironic coincidence? I mean, why would you use the word cult in an ad with John Travolta?







