This is a two page ad that ran in Wired. It clearly shows the product. While I’m constantly criticizing ads for being too clever, this one’s clever in a good way. The page turns at the laptop’s hinge.
Ok, so we have a photo of a laptop. But what about it?
Here’s what Sony says about this laptop:
- Sony recommends Windows Vista Ultimate.
- The laptop shown can play DVD movies.
I don’t get it. Who cares what operating systems Sony recommends? Don’t all laptops sold today play DVDs? How is this going to motivate people to buy a Sony Vaio laptop?
