This is another example of an ad that gets it right. The image of a mouse on some stones is coupled with the headline: All-terrain.
You get it. This mouse will work on all kinds of surfaces.
Next, you see the logo and the manufacturer: Kensington.
The copy is short, sweet, and to the point. It’s a Bluetooth enabled mouse that works on any surface. It has a trackball. Read more at their web site.
Good deal.
There’s one thing I would have done differently. The stones are too dark and not all that interesting to look at. The designer made a decision to use dark stones because they wanted the mouse to stand out. It works but it could have been better.
They could have used nicer-looking stones and lightened them a bit. Lighting or Photoshop would still make the mouse pop. If they’d done that, the ad would be perfect.
